XTRA
ENERGY
TYPOGRAPHY
For this project, I developed an energy drink brand based on a variety of wordmark studies created by combining different type styles. This developed Xtra Energy, a natural based energy brand with bright packaging based on the drink flavor. There are no preservatives and the drink is sugar free.
The result?
This project resulted in a unique energy drink brand with bright packaging. This project taught me that there are many different methods to creating a logo. For this project, I took different letters and type styles and cut them apart to form new symbols. There was a lot of trial and error involved, but the resulting brand was successful. This project was my first time using mockups and taught me to develop products beyond two-dimensionality.